Aiza Wasif

Published on: July 6, 2023

Created on: July 25, 2022

Poised to lead omni-channel data driven communications in Australasia

We are thrilled to announce that Sydney, Australia. Reacon has acquired mmw3degrees, a specialist direct mail and data-driven communications service provider.

The acquisition took place on 24 February 2023, upon the conclusion of the second creditors meeting held under the auspices of Helm Advisory at the mmw3degrees Sydney headquarters.

Reacon offers world-class marketing execution services partnering with global brands. The addition of mmw3degrees to the Reacon group will benefit existing and future clients who will now enjoy an expanded product offering, centred around technology innovation, regional production and fulfilment capabilities, measured against the highest international standards, namely ISO 27001, 9001, 14001 and PCI-DSS to deliver superior omni-channel campaigns.

Commenting on the acquisition, the CEO of Reacon, Jahangir Khan, said that “today ushers in a new dawn for Reacon, boosting our stronghold within the omni-channel marketing domain in Australasia. Not only will mmw3degrees enhance our direct mail distribution and production capabilities, but also bolster our digital, data-driven communications and fulfilment services offering. Together our mission will be to create a great place for people to work, act responsibly to assist local economies, innovate to create new channels, products and partnerships to support our clients and suppliers across the markets we serve”.


Reacon will look to build on the strong workplace ethos of mmw3degrees with a view to improving stability and control by emboldening key staff to work towards a better client experience.

About mmw3degrees

mmw3degrees is a specialist provider of one-to-one customer communications and one of Australia’s oldest and most experienced direct marketing companies.

Its primarily focused on supporting marketing teams in managing the customer journey to attract, acquire, secure and grow their customer base using various channels such as direct mail, email, SMS, push and social media.

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